{"id":6321,"date":"2026-04-30T16:34:26","date_gmt":"2026-04-30T14:34:26","guid":{"rendered":"https:\/\/redtamaulipas.com\/sitio\/?p=6321"},"modified":"2026-04-30T16:34:28","modified_gmt":"2026-04-30T14:34:28","slug":"uso-no-autorizado-de-imagen-en-publicidad-la-scjn-fija-indemnizacion-minima-del-40","status":"publish","type":"post","link":"https:\/\/redtamaulipas.com\/sitio\/uso-no-autorizado-de-imagen-en-publicidad-la-scjn-fija-indemnizacion-minima-del-40\/","title":{"rendered":"Uso no autorizado de imagen en publicidad: la SCJN fija indemnizaci\u00f3n m\u00ednima del 40%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Suprema Corte de Justicia de la Naci\u00f3n (SCJN) emiti\u00f3 un criterio clave para la reparaci\u00f3n integral del da\u00f1o en casos donde una empresa utiliza sin autorizaci\u00f3n la imagen de una persona con fines publicitarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e1ximo tribunal determin\u00f3 que, en estos casos, la indemnizaci\u00f3n m\u00ednima debe ser equivalente al 40% del precio de venta al p\u00fablico del producto o servicio anunciado, sin descontar costos de producci\u00f3n, distribuci\u00f3n o comercializaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el monto deber\u00e1 calcularse considerando:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventas realizadas en el lugar donde se difundi\u00f3 la campa\u00f1a, ell periodo de tiempo en que estuvo vigente<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La actualizaci\u00f3n conforme al \u00cdndice Nacional de Precios al Consumidor (INPC)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udccd\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tcc\/2\/16\/1f4cd.png\">Este fallo sienta un precedente importante para garantizar una reparaci\u00f3n integral del da\u00f1o en casos de uso indebido de la imagen personal en M\u00e9xico.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>La Suprema Corte de Justicia de la Naci\u00f3n (SCJN) emiti\u00f3 un criterio clave para la reparaci\u00f3n integral del da\u00f1o en casos donde una empresa utiliza sin autorizaci\u00f3n la imagen de una persona con fines publicitarios. El m\u00e1ximo tribunal determin\u00f3 que, en estos casos, la indemnizaci\u00f3n m\u00ednima debe ser equivalente al 40% del precio de venta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[45],"class_list":["post-6321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislacion"],"aioseo_notices":[],"authors":[{"term_id":45,"user_id":2,"is_guest":0,"slug":"redmujerestamyahoo-es","display_name":"Dora De La Cruz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/5d289d7424cd23c853caf9927561fe540441ff1d3d30ead633ab94d5b8853ba3?s=96&d=mm&r=g","author_category":"","first_name":"Dora De La Cruz","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/posts\/6321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/comments?post=6321"}],"version-history":[{"count":1,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/posts\/6321\/revisions"}],"predecessor-version":[{"id":6324,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/posts\/6321\/revisions\/6324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/media\/6323"}],"wp:attachment":[{"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/media?parent=6321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/categories?post=6321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/tags?post=6321"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/redtamaulipas.com\/sitio\/wp-json\/wp\/v2\/ppma_author?post=6321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}